An increasing number of people need representations of everyday life. In the context of globalization and social media, we forget that most people live in ordinary conditions. However, capitalism dictates that through certain aesthetics, products, and lifestyles, they can reach happiness and a new level of comfort

TOBE is a research and creative project at the intersection of art, media, education, and psychology, focused on the concept of small life.

Visual Style

A mix of italic and regular tracing as a metaphor for movement and calmness at the same time

TO

BE

The first edition “The last day of summer” is about transformations — personal, physical, natural, and absolutely inevitable. This edition serves as both support and a reminder that transition time can be beautiful, filled with both difficulties and the process of forming new values.

Inspitarion

Simple typography (as a word file) mixed with collages and paper textures

Handwritten text create a personal, warm atmosphere. Wry, italic-something unperfect as a life

Warm and noizy editing

Mark Borthwick*

Anisia Kuzmina*

TOBE Adaptation

TOBE Adaptation

amile studio*

Flové Botanical Boutique*

The TOBE slogan: simply kind stories about people, art, hobbies, education, and the small joys of everyday life, even in the most difficult times — and it’s as simple as to be.

TOBE Magazine

Inspitarion

Inspitarion

TOBE Adaptation