Result
The colored accent on the recipe sheet, the use of peaches in the business name, and the half-peach illustration on the jam sticker all reinforce the idea of peach imagery as a symbol of farm care, craftsmanship, and locality.
4
Formed the appearance of an unusual, creative, story-driven business.
3
Increased sales (customers bought the full set instead of just a few flowers).
2
Created a strong news hook.
5
Attracted a new segment of clients interested in high-quality, artistic, design-driven experiences.
1
Highlighted Salut among other flower shops offering the same seasonal flowers.
Achieved Tasks
An image inspired by a farmer’s string bag. The packaging features a netted pattern and a transparent paper layer to create the effect of blurred peaches seen through dahlias.
The Farm String Bag
Message: you can share a peach as your share love.
Shaped around the image of a personal diary, filled with love letters, silly drawings, and sensitivity. The set becomes a love letter you can share with someone close.
Personal Diary
Alternative Concepts
Idea
Handwritten recipes and stitched paper sheets create the image of a cozy breakfast table.
The jam label and box sticker emphasize the limited edition nature of the set.
The jam label and box sticker emphasize the limited edition nature of the set.
A visualisation inspired by a homemade recipe notebook. The imagery is built around a farm-style breakfast: a peach-jam label, stitched textures, handwritten recipes, and a linen tablecloth pattern. The emphasis is on handmade details — stitched sheets and the tactile texture of the label.
The Handmade Recipe Book
The goal was to create a meaningful connection between peaches and farm dahlias — and to add exclusivity in a market where many shops offer similar products around the city.
Salut is a local specialty flower shop in Tbilisi, focused on the purity and beauty of seasonal products. This spring was associated with pears and dahlias, so we created a collection that included fresh farmers’ dahlias in designed packaging, a peach-pie recipe, and a knitted bag with pears.
